New store for paper and typewriter-lovers: The Paper Seahorse

I'd like to introduce you to The Paper Seahorse, a new shop in Tampa, Florida, that is celebrating their grand opening this Saturday. Proprietor Tona Bell has been a very loyal subscriber for a long time and I had the opportunity to meet her a few years back. 

Tona writes, "We are a Southern Paperie + Makerie. We love all things writing and keeping in touch.  Stationery and writing implements, pens, pencils, typewriter, notebooks and such.  We love letterpress, custom and handmade invitations. To celebrate the creative spirit there all sorts of creative classes and workshops….writing, art, crafts, jewelry, sewing, creative business and making! We offer creative parties and special events. We are home to Tampa Type, the largest collection of manual typewriters for sale in the South."

Go to Amsterdam and look inside issue 23!

Thank you to the fine folks at Athenaeum Boekhandel in Amsterdam for making this flip-through movie of the current calligraphy and lettering issue. If you're ordering from Europe, Athenaeum has quite a few back issues in stock (even the increasingly rare issue #10).

Featured Stockist: Athenaeum, Amsterdam

Athenaeum—my best stockist in the world—has posted a video flip-through of issue #22. What makes them the best stockist? They're a great store in a bustling part of Amsterdam with exciting titles with friendly and knowledgeable staff who care about magazines. They support independent magazines and do excellent marketing, like making videos and hosting events like when I was in Amsterdam two years ago. They consistently sell more copies of UPPERCASE than any other single location!

If you're in Europe, purchase UPPERCASE through Athenaeum Nieuwscentrum here. And, they have back issues!

Congratulations on turning 5, CollageCollage

CollageCollage, a lovely stockist in Vancouver that fosters children's (and parents') creativity, is celebrating a milestone. Five years in retail is a great accomplishment! Erin Boniferro writes, "I really can't believe it's been FIVE years since we set up shop on what was a lonely little street in East Van. And look at us now! A bustling store on a sweet little street. I'm so thankful for our community of small businesses, local families and artists big and small coming together to make this shop what it is."

Join the celebration this Saturday at CollageCollage from 1-4pm.

You can find out more about CollageCollage in issue #14, an UPPERCASE dedicated to play and children's book illustration.

Featured Stockist: Article Dublin

I'm thrilled that UPPERCASE is stocked in Article, this gorgeous shop in Dublin. Oh, to be everywhere my magazine gets to be!

featured stockist: Matchbox


We're happy to call Matchbox, in Wellington, New Zealand a stockist. They opened their doors in May 2012 and have become a hub for artists and designers to exhibit and sell their work. They operate as a gallery, photography studio, workshop space and a retail store. This eclectic mix is also echoed in their online shop


small is mighty


Visit our stockists this holiday season.

These hard-working shopkeepers will welcome your support. Small businesses actively participate in their communities and make your neighbourhood a more colourful place to live. If there isn't a stockist near you, recommend a shop we should be in.


We're a small business too.

Team UPPERCASE consists of only three full-time staff. Your support is vital to ensure that we're able to keep producing the magazines, books and papergoods you've come to love. 


Our sale continues.

This weekend only! 10% off store-wide plus FREE SHIPPING in North America! Use the code "freeshipusa" or "freeshipcanada" at checkout.

featured stockist: sérendipité


Celine Debray founded the Swiss-based company Sérendipité in early 2013, with a vision for a traveling bookstore that offers foreign magazines at creative events, such as antique fairs and design events.  


In less than a year, Sérendipité's clientele has grown beyond events to include boutiques as well as individual customers who subscribe to their imported offerings. 


This past fall, Celine moved the business from her home office into a large coworking space called Carbu that is shared with architects, photographers and other creative companies. (The current issue of UPPERCASE has a lot of inspiring content about the emerging trend of coworking.)

For customers in Europe, Sérendipité's sophisticated online shop is a reliable source of UPPERCASE and many other creative magazines. 

Frankfurt Book Fair

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The Frankfurt Book Fair is on from October 9 through 13. UPPERCASE magazine and Work/Life 3 will be on display thanks to our UK distributor, Central BooksWe would love to expand our European stockists. Stockists in the UK and Europe are welcome to contact Central Books directly for your UPPERCASE orders. 

featured stockist: paramour bungalow


If you're the type of person whose day is improved by things like antler art, modern bird houses, or a even a mug that celebrates the love of squirrels, then make a point to visit Paramour Bungalow the next time you're in Evanston, Illinois.  

'lover of the home',  Paramour Bungalow is the sister business to a successful boutique hair salon called RED 7 SALON. The store was born out of a desire to share the aesthetic that made the salon such a pleasant place to be. The result is a shop that is full of the unique, charming and quirky details that can inject personality into your home.  

Here are a few things from Paramour Bungalow that show a kinship with UPPERCASE's aesthetics:

A charming fox-shaped book-end in the same orange as the UPPERCASE office decor.  

A charming fox-shaped book-end in the same orange as the UPPERCASE office decor.  

This serving platter is reminiscent of the cover of UPPERCASE #13.

This serving platter is reminiscent of the cover of UPPERCASE #13.

My philosophy is buy what is unique, creative, not everywhere and has something that people would/should love in their homes. there has to be a great STORY behind a product that makes it stand out.
— Jason Hall, Paramour Bungalow co-founder.
Winged letters

Winged letters


featured stockist: urbanic paper boutique

Even the cars that part outside Urbanic are beautiful.

Even the cars that part outside Urbanic are beautiful.

In addition to their store and online shop, Venice Beach's Urbanic Paper Boutique has a blog where they share lovely thematic collages and generally pretty things. We're honoured to call Urbanic a stockist!

Photo by Jessie Webster 

Photo by Jessie Webster 

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featured stockist: kid icarus

We had a terrific time at our Show and Tell in Kid Icarus, a wonderful card and gift store slash printmaking studio. It had been a while since I visited Bianca and Mike's Kid Icarus—their previous studio shop was a tiny one with barely enough room to silkscreen let alone do retail. Their new venue is spacious and full of wonderful things to look at (and buy!) They also host workshops in the basement. 

Above is a small gallery of instagrams I took this evening. We hosted a Show and Tell where creative Torontonians could take a minute or two to introduce themselves and present an idea or example of their work. I look forward to sharing some of those highlights on the blog soon.