Got it covered...

Scenes from my printer, The Prolific Group in Winnipeg, from earlier this week. Thank you to all the busy and skilled hands who applied tape and pasted 10,000 little bits of fabric onto each cover! Thank you to Chris Young for the photos.

Sample copies are on the way to me and shipping is in progress. If you missed being on the first round of mailing, don't worry: you can still subscribe now and your copy will ship just as soon as it arrives at the fulfillment warehouses.


Linoprinted wallpaper by Marthe Armitage

"You have time to think and so one idea grows out of another." – Marthe Armitage

Thank you to Noa Ambar Regev for the link.

Inspired? Enter your work for the Printmaking issue of UPPERCASE (out this spring).

Grateful for the challenges

Dear Reader,

Thank you.

Thank you for including UPPERCASE in your life. I'm fortunate to be able to publish the magazine and follow my creative dreams. If you receive my weekly newsletter, it has been a privilege to email you each week and I hope that you have found my messages useful, informative, personal and inspiring. 

It's hard to sum up this past year. In 2014, I experienced the very lowest points I've ever had since my entrepreneurial life began. Letting go of all three of my employees over the first six months, having my bookkeeper go missing in action right before tax time... there are lots of things I'd rather forget about this year.

But then again, those painful decisions and hardships led me here. On the other side.

In fact, the experience has been invaluable. 

I'm so grateful for all my contributors, readers, subscribers, stockists, advertisers and social media advocates. Thank you for your talent, generosity and kindness.

Thank you to my husband Glen and my son Finley. 

With all of you, I never feel like I'm in this on my own.


ps The next issue is on press this week! I can't wait to see this one in person—each cover will have a swatch of vintage fabric applied. Subscribe or renew before January 7 to be on the first round of mailing. The discount code "thankyou" is valid until December 31 midnight MST. Save $15 off orders over $80.

Preview spreads from the next issue

Subscribe or gift a subscription to be on the list for this beautiful issue #24.


Cutout / Decoupage exhibition in New York

There's a recently opened exhibition of artwork influenced by Matisse's cut paper artwork on display at the Nancy Hoffman Gallery in New York until January 24. Featured artists include UPPERCASE reader Virginia Fleck and our issue #18 cover artist Sarah Bridgland.

Gift Subscriptions made pretty easy!

Avoid the mall, avoid shipping, avoid all hassles! Purchase a gift subscription starting with issue 24 (mailed in January). Then download and make these free printable subscription gift tags. Or you can forward this message to a friend and let them know a gift subscription is on its way.


Calling Card: Liesel Beukes' Bhoomies

Liesel Beukes is a South African illustrator and artist living in Munich. Her work is whimsical and imaginative and soulful. She has created a world of characters called Bhoomies whom you can get to know on a special website and throughout 2015 on her calendar.

Liesel writes, "The Bhoomies are little earth spirits that live in total unison with nature. They grow an inch on the inside every day and take life as it is: beautiful, extraordinary, light, easy and joyful. They are ambassadors of happiness and support all earthlings to live their lives whilst believing in possibility." Through her 2015 calendar, one can spend every day in the presence of these fairy creatures.

The patterns are printed on the back of every calendar page, "to give the calendar a second life as gift wrap," says Liesel. She has also compiled a playlist for the calendar, giving this project a unique sensory experience.

Thank you to Liesel for placing a Calling Card in the forthcoming issue.

The Future of Magazines

It was my pleasure to be invited as a guest on Grace Bonney's (Design*Sponge) radio show / podcast After The Jump today. Along with Paul Lowe and Paul Vitale of Sweet Paul magazine and Michele Outland of Gather Journal, we discussed the future of print media and what it's like to be a small publisher today.

Happiness through typography

I'm working on the 24th issue of UPPERCASE magazine. TWO DOZEN ISSUES! That's over 2700 pages of content that I have designed over the years. This next issue will be released early in the new year and it felt like it was time to do a bit of a design revamp. It's easy to keep doing the exact same thing over and over, but I'm a graphic designer by training and getting to design my own magazine is the fun part of independent publishing. The underlying grid and basic typography is staying pretty much the same, but I'm introducing a new font family to keep myself challenged and to see each layout with fresh eyes.

In previous issues, I was using Bodoni Poster Italic for some of the headlines, but overall I was tiring of how bold it was. The new selection really isn't all that different—it is the Bauer Bodoni family. It's kind of funny that I've selected a typeface design from 1791, but it's a style I've always loved. My design intention with this revamp is to make the spreads feel a little bit lighter overall, a bit more sophisticated but still playful. More places to breathe, little typographic details to delight the eye, some fun typographic touches... all the things that I love about design.

I agonized over which font to purchase (there are so many permutations of Bodoni and of Didone-style typefaces), but now that I've had a few days to get to know it, I am happy with the decision. It works really well with all the existing fonts I use (Sentinel, Tungsten, Neutraface) and with various weights plus roman and italic, there is a lot of possible variation. Certainly room to grow!

Throughout my career as a graphic designer, the typography has always been front and centre to my design process and inspiration. I posted the image above of a page in progress on Instagram and viewer Samantha Epstein commented, "everything about this makes my heart sing". Her comment made me so happy! Yes — beautiful typography does make the heart sing!

And not only is the typography beautiful, the content in this issue is overwhelmingly so! I can't wait to show more as I progress through the design.

It goes to the printer on the 15th of December, so it is going to be one marathon effort over here to get through the design while filling orders and managing customer service. But I'm energized by the new design direction and look forward to each new page.

Go to Amsterdam and look inside issue 23!

Thank you to the fine folks at Athenaeum Boekhandel in Amsterdam for making this flip-through movie of the current calligraphy and lettering issue. If you're ordering from Europe, Athenaeum has quite a few back issues in stock (even the increasingly rare issue #10).

Made my day!

"OMG Christmas came early! You have no idea how excited I am. I LOVE your magazines. No other magazine like it. Can't believe I waited this long to order. You're an amazing inspiration. Thank you for sharing your talents!!"

– Joy :)

Thank you to Joy Renee for this lovely comment.


Calling Card: A Gathering of Stitches

A Gathering of Stitches is offering some amazing retreats next year! Participants will have the opportunity to work intimately with some really talented and generous teachers in 2015. 

Sherri Lynn Wood of Daintytime will be spending two intensive days teaching a small group to quilt with curves, April 30 and May 1, using the extensive facilities of AGOS. Wood’s first book, The Improv Handbook for Modern Quilters will be published by STC Craft in March of 2015.

In July, Amy Butler and Heather Jones will lead a small group through their colour stories, and how to translate them into quilts. This exclusive retreat will take place at the luxurious Point Lookout resort in Northport, Maine.

The dynamic trio of Carolyn Friedlander, Chawne Kimber and Rebecca Ringquist take up residence at the Medomak Retreat centre in Washington, ME, in August, for a long Slow Stitching weekend. Slow down and connect to needle and thread or floss in a summer camp setting with a small community of stitchers.

For the garment sewists, Lauren Taylor of LLADYBIRD will spend four days exploring the joys of making clothing at AGOS. Start the Fall with new skills for creating your very own handmade wardrobe at this September workshop.

Thank you to Samantha Lindgren for her support of UPPERCASE magazine through the purchase of this Calling Card ad.

$10 back issues sale extended

Hi there!

Thanks for all your orders through the weekend and Monday. Since I'm still hearing from folks with questions or who may wish to return to their carts, the sale price on back issues will continue until midnight December 2 MST. If you've just heard about the back issues sale, at $10 apiece, it is a great way to catch up with all things UPPERCASE.

For those of you on my newsletter list, I won't be sending a newsletter today since I sent the "Make Something Monday" one yesterday. I will be sending out renewal notices, though, to subscribers whose subscriptions have lapsed or will be ending soon. 

Not on my newsletter list yet? Sign up here for a special welcome gift.

If you have any questions about your subscription or purchases, please email me at