Work/Life is a book project celebrating Canadian illustration and photography. Unlike magazine awards annuals or traditional illustration directories that are little more than picture books, our publication delves into what fuels a creative life. As a participant, you will be interviewed for specifics about your creative focus and artistic technique as well as your inspirations and aspirations. Additional imagery (sketchbook pages, studio shots, inspirational objects or personally illustrated anecdotes) will be integral to each participant’s spread, allowing the reader to take a peek into your work/life.
In addition to the artist pages, Work/Life will have more editorial content such as insights from industry mentors, interviews with reknowned art directors, and the documentation of a real illustration job from start to completion from two perspectives: from the art director who hires and the commissioned artist who gets the job. This editorial content further elevates Work/Life from the average directory: our goal is to produce an informative, entertaining, beautiful and long-lasting book that will be a valued reference for art buyers.
Each participant will have a double-page spread: one full page dedicated to a single illustration and the companion page including a editorial text and images specific to the artist, a brief bio and contact information.
The book will be sent to a targeted list of 400 of the most desirable clients in publishing, advertising and design in North America. Participants will receive one complimentary copy. The book will be launched at an opening reception of an exhibition featuring work from the book. Complimentary copies will be given to invited guests that evening. Following the launch, Work/Life will be sold in UPPERCASE’s bookstore and online to the general public at a modest cover price.