Simple addition becomes positively fun!



Little 1 


We've just recieved a shipment of new children's books, including "Little 1," illustrated by one of the greatest graphic designers of the twentieth century, Paul Rand. 

Written by his wife Ann, this book is full of clever wordplay and tells of Little 1's quest for friendship through engaging graphic shapes, line and colour.  Ideal for ages 5-8, this title also makes learning addition easy and fun!

Ann Rand wrote four children's books with her husband, the man responsible for some of the best known graphic icons of his time, including the logos for  ABC, IBM, and UPS. 

Exploring the large gray area in between..


Fresh Dialogue Six

New Voices in Graphic Design:

Friendly Fire 

"Friendly Fire," published by Princeton Architectural Press, is the sixth book in the Fresh Dialogue series; a convening of emerging designers in an evening of candid discourse, humor and controversy. Moderated by fellow designer James Victore, Crye Associates and 'the 62' explore issues of ethical responsibilty and explain how their design work has contributed to societal progress.

Crye Associates focus their efforts on engineering and industrial design; work ranging from basic household products to elaborate military items. Recent projects include redesigning camouflage patterns for the U.S. military, and creating an exoskeleton for the Defense Advanced Research Project Agency. The Crye studio deals constantly with ethics and political bureaucracy in their mission to better protect those that are protecting the U.S.  The 62 create projects that involve sustainability, social activism and community initiatives. By organizing events such as bicycle refurbishing for kids in the Bronx, creating memorials for unmarked slave graves, and collaborative anti-war poster desing, the 62 hope to inspire a vision of environmental, societal and political progress.

The AIGA (American Institute of Graphic Arts) lost their sponsor and received tons of flack for putting these two studios together on stage, but the outcome is an understanding of their very distinct contributions, and their obvious passion for their craft. As a young design student, I found this book especially inspiring, especially in seeing that both studios are self-started, fueled by a strong desire to affect societal progess, be it municipally or globally. I think it's important that designers remember that they have a responsibility to use their talent not only to inform but also to improve the world around them.

Friendly Fire is available at UPPERCASE

Beautiful Losers


In our library for little ones

Baby Flip-a-Face: Woof-Woof  - Click Image to Close



On top of all the unique titles for grown-ups, UPPERCASE also carries books for all the little people in your life!  A recent addition to our library of books for children is "Baby Flip-a-face: Woof Woof," published by Blue Apple Books.  This nine-page soft-edged picture book by SAMi explores 9 different animals, helping little ones associate the animal sounds with the images.  Flip the pages over and rounded die-cuts change the animals from mouse to pig, lamb to bird, all in graphically appealing black, white and red illustrations.  Clear, simple pictures along with the large rounded die-cuts make this cute book a hands-on experience for toddlers, who will have fun sounding out all the animal noises and transforming the little faces.

 Baby Flip-a-Face: Woof-Woof

Meet Katie!

UPPERCASE is pleased to announce that Katie will be working here starting mid-May. Katie has just completed her third year of visual communications at the Alberta College of Art & Design.



Possibly my favourite Eclecto designs to date! View the latest Pseudo-Science series in the Eclecto section of the site. One of the previous Tart versions is featured in this month's Avenue magazine Cool Hunter page.