Starting February 1st, Londoners will have another fine location to find their copy of UPPERCASE magazine: at Paperchase's Tottenham Court location! Paperchase doesn't usually stock magazines and they're doing a trial run at this central store. In addition to UPPERCASE, they'll have other indie favourites like Oh Comely, Frankie and Selvedge as well as more commonly available mags like Monocle and Wallpaper. (Check out the list on the Paperchase Facebook announcement.) They've cautiously only stocked 10 copies of issue #12. Let's knock their socks off: tell everyone you know to go get UPPERCASE at Paperchase Tottenham Court!
The reason that Paperchase is exciting is the huge potential if they decide to expand magazines to other locations. Their list of stores in the UK alone is astounding. It is a small foot in one door, which will hopefully lead to many more. UPPERCASE does not have a distributor—I do it all myself, so having a few larger chains willing to take a chance is fantastic since I would ship to one central location and they would take care of sending it on to their shops. (I have an exciting announcement about a new stockist, stay tuned over the next couple weeks!!!)
I love my loyal and long-term UK stockists, too:
These are all excellent independent stores and these shops and I appreciate your patronage there as well.