Jorge Gutierrez and Sandra Equihua: Saying “no” to the big shots

Y20 Aiga Conference Day 2 post by Andrea Marvan

Jorge and Sandra opened the Y20 Conference on Friday morning. Sandra is a graphic designer and character designer for television and feature films, and her husband Jorge is an animator, painter, writer and director. They are a very dynamic couple with a hyper-Mexican over-the-top style, as they define it themselves. Jorge once suggested the idea of being the next Diego Rivera and Frida Kahlo but Sandra fiercely rejected it “you are not cheating on me!”

Together, they created and designed “El Tigre, The Adventures of Manny Rivera”, a project that earned Equihua an Emmy. And more recently they worked on “The Book of Life”, a CG-animated feature for Reel FX, where Sandra was the lead character designer. Executive produced by Guillermo del Toro and directed by Jorge, “The Book of Life” was Jorge’s life-long dream project and his love letter to their beloved Mexico.

Jorge

Jorge

Jorge’s graphic style is a bit more experimental while Sandra’s is clean and bold, yet you can see how their style perfectly complement each other, like a good marriage. Jorge is loud and fun, he uses animated sounds and a variety of voices when he speaks (after all he is a specialist in cartoon voice overs!), and Sandra laughs at his stories as if she were hearing them for the first time. They are absolutely charming and extremely talented.

Sandra

Sandra

Through their presentation, they shared stories about how their studio Mexopolis started and discussed the importance —and sexiness—of turning work down, as odd as it might sound. They are a very determined team and through their career they have been able to work only on projects they truly believe in. They have managed to insert Mexican elements in their work, even when the project had nothing to do with Mexico, and to portray Mexico proudly and with a sense of humour. “We’ve made our bosses like Mexico,” said Sandra, and I beamed.

Being Mexican myself, my opinion and my admiration for them might be biased, but their talent and creativity transcend borders and cultures. Their advice could not be more valuable to any professional in the industry: “Stick to your guns. Learn to say no, you want to work with something you can live with.” and they have ruled their careers by this principle, even if it meant quitting huge projects. Yet, saying no have turned them—as Jorge puts it—into “the hottest girl in town” because they fought for their projects to allow them creative freedom and they have stayed true to their passion. Because of this, Jorge and Sandra have been able to successfully accomplish personal creative vision and commercial success. It had also led them to fail sometimes, but that’s ok, because for them “Failure is great. Failure is the bricks of the pyramid of success.”

*Images courtesy Jorge Gutierrez and Sandra Equihua