Etsy & UPPERCASE: century of the child

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A post on The Etsy Blog introduced us the MoMA exhibition The Centruy of the Child: Growing by Design, 1900-2000.  For those of us not lucky enough to visit New York before early November, there's a remarkable exhibition website. This cave of wonders goes beyond a mere survey of toys and extends into the dark realities of political conflict and exploitation in the lives of children. 

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In 1900, Swedish design reformer Ellen Key stated that the ‘century of the child’ was upon us, predicting that we’d spend the next 100 years addressing how children should be raised and nurtured. Now, we can safely say that Key was right. We live in a time where dad bloggers, car seat designers, Diaper Genies and mountains of parenting books are the norm. Century of the Child: Growing by Design, a new exhibition at the Museum of Modern Art, begins with Key’s statement and tries to explain how we got to this point, through a history of children’s toys and memorabilia.
— Chappell Ellison for The Etsy Blog
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Double-page spread from A War-Time Handbook for Young Americans (1942)

Double-page spread from A War-Time Handbook for Young Americans (1942)

All photos by Museum of Modern Art