Shelley Brown reports from NYC:
After 25 fantastic years repping illustrators for everything from advertising to design and publishing, the economic crash in 2008 was a real catalyst for the already shifting business of 'traditional' illustration. There has been a growing trend towards illustrators producing art suitable for applications to surfaces on everything from greeting cards to household products. To this end, Surtex is a trade show offering artists an opportunity to introduce their work to a variety of manufacturers and retailers.
I attended the show back in 2006, but over half a decade later, I am noticing that the calibre of art is changing, as more and more illustrators are entering this market. Just imagine how exciting it is for an illusrator whose work is normally applied to a printed brochure or used in a campaign that has a shelf life of 4 weeks to suddenly see their work applied to a tea towel, a rug or a stationery package!
Today I attended three seminars: Basics of Art Licensing, Parts I + II, and Understanding Legal Basics: Contracts and Copyrights.
If you are an illustrator or designer thinking of pursuing surface design, I would recommend that you visit Surtex, which takes place in New York city every May. The conference program includes sessions where industry pros help give you a foundation in licensing your art.
I'm happy to report that although about one third of the surface design industry may still sell the art outright for a modest flat fee (where the artist relinquishes their copyright), there is a growing appreciation for the value of the usage and the aritst's rights.
More to come after day two tomorrow!
Principal + Artist Agent