The National Stationery Show is the ultimate destination for a lot of small papergoods companies. At the show, they'll be exposed to buyers, media and potential partners from across North America—contacts that could determine the future of their creative business enterprise. Happy Cactus Designs is a new company, less than a year old, and this is their first time at the big show. Proprietor Brannon Cullum has a good post on the Happy Cactus blog about her road to the NSS.
The name of a stationery company can go a long way in helping the success of a brand. The name should communicate the aesthetic style, appeal to its audience and denote quality. The Happy Cactus name suits the friendly illustrative style of their cards. Brannon explains the name:
So just where did the name for the design studio originate? While living in New York City, Brannon bought a tiny one-inch tall cactus to remind her of her Texas roots. With loving attention (and a lot of sunlight), the little cactus grew into a thriving plant…a very happy cactus indeed! Now in Texas, the happy cactus is enjoying the warm Texas sun. Just like the plant, Brannon’s goal for the studio is to take her tiny seed of an idea for a paper goods company and grow it into a line of products that bring color and happiness to everyone.
Best wishes, Happy Cactus, and all the new companies debuting at the show!