Mother

A new clothing line of simple sewn aprons, smocks, collars and totes by knitting wonderwoman Yokoo.

"Mother stems from the desire to rid the fashion world of the notion that modern feminism is the absence of femininity," she writes in her shop profile. "I wanted to design clothes for true feminist. Women who are not afraid to be women. Women who don't muster up the courage to say, "yes" but feel quite comfortable in the ease of saying, "no." Mother stands for an authoritative approach to femininity. In nature, the more unseen a power, the more of an authoritative the role."


Though quite austere in its styling (glamorized drugery in the French countryside?), anything that Yokoo (pictured above) does is something to pay attention to.

In