I am happy to introduce a new contributor to UPPERCASE, Rena Tom. I've been virtually following Rena's entrepreneurial career for many years and had the pleasure of meeting Rena and her family at the Collection a Day book launch in San Francisco earlier this year. At that point, Rena and Lisa Congdon had just sold their shop Rare Device to a new owner. (Rare Device stocks A Collection a Day and other UPPERCASE titles, by the way!)
"Rare Device was renowned early on for its carefully edited collection of design objects, books and fashion, and for supporting small and innovative designers and artists whose work was not easily found in stores. I sold Rare Device in February 2011 but the entrepreneurial bug has not left me. I have met so many wonderful designers, crafters, artists, retailers, buyers and bloggers and have learned a great deal from every one of them."
Rena has since harnessed her experience as an artisan, designer and shop owner and is passing on her knowledge on through retail consulting. She can help you start a new business, open a store, evaluate your product and help you get noticed by the right people.
After reading Rena's guest post "Too Much Success" on Poppytalk, I immediately emailed to thank her for a post that hit really close to home and invited her to extend her experience to UPPERCASE readers. For her first column (appearing in the fall isssue #11), we are accepting questions.
What would you like to know about starting or maintaining your creative business? In what areas do you need most encouragement or advice? Please leave your questions in the comment section.
(Please note that these are general questions, not specific questions or evaluations of your products.)