Entrepreneur and writer Meg Mateo Illasco is an expert at turning creative ideas into marketable products. Her latest book is designed as planner to assist you in setting up and running a creative business whether it's a small Etsy shop or a larger-scale papergoods company.
From Chronicle Book's website: "Craft Inc. Business Planner — This action-oriented take-along planner is packed with advice and worksheets that guide creative entrepreneurs in their hot pursuit of profit. From big picture goals (writing a mission statement, developing marketing campaigns, launching a new line) to immediate to-dos (getting a business license, pricing products, packing for trade shows), this essential guide brims with how-to tips from industry experts. Roomy pockets catch important business cards, while tear-off notepad pages offer space to jot thoughts on the go. The lay-flat portfolio packaging makes this planner both easy to tote and durable enough to withstand all that the bumpy road to success may bring."
Promoting your creative enterprise is a necessity for success: people need to be able to find you and your products! May we suggest taking an ad in the upcoming issue of UPPERCASE magazine? Our print ad rates are very affordable (starting at just $72 Canadian for subscribers) and in each issue we have a full page dedicated to Etsy sellers and small independent shops.
We will be holding a draw for a free copy of the Business Planner. To be eligible, you must be an indepedent seller or small company who commits to an ad space by November 13. Click here to contact us for more details.