I recommend a trip over to Nikki Clung's thesis project, Sight:Site. She explores the connection between the marketing of a place and how it influences a visitor's perception and experience of a culture.
"Bound by time and space, the act of travel is fleeting and transitory. But for the tourist, the experience of place is rooted in the material world. From the way that sites are endorsed to the way that they are seen, visual culture constructs and orchestrates the tourist's understanding of locality. Advertisements fuel the desire for authentic experience. Photographs, postcards, and souvenirs prolong and memorialize temporal events. While these visual artifacts validate individual experience, they are also indicative of a larger collective awareness of tourism."