Type Tuesday: Pentagram


Pentagram's annual calendar explores the favourite typefaces of their partners.

"Michael Bierut on Avenir for September: I’ve looked all my life for the perfect sans serif and at one point I thought I found it in Avenir. Plain and forthright, sober yet vaguely cheerful, it strikes the perfect balance between neutrality and distinctiveness. As often happens, infatuation led to overindulgence, and I swore off it for years. Now, in the sober light of day, it’s looking good to me again.”